12 Aug '17, 8am

Is that Louis Vuitton bag legit? Machine learning is being used to detect counterfeits.

Is that Louis Vuitton bag legit? Machine learning is being used to detect counterfeits.

A team of researchers has developed a new mechanism that uses machine-learning algorithms to distinguish between genuine and counterfeit versions of the same product. The work, led by New York University Professor Lakshminarayanan Subramanian, will be presented on Mon., Aug. 14 at the annual KDD Conference on Knowledge Discovery and Data Mining in Halifax, Nova Scotia. "The underlying principle of our system stems from the idea that microscopic characteristics in a genuine product or a class of products--corresponding to the same larger product line--exhibit inherent similarities that can be used to distinguish these products from their corresponding counterfeit versions," explains Subramanian, a professor at NYU's Courant Institute of Mathematical Sciences. The system described in the presentation is commercialized by Entrupy Inc., an NYU startup founded by Ashlesh Sharma...

Full article: https://www.eurekalert.org/pub_releases/2017-08/nyu-rum08...

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