29 Aug '17, 5pm

#Vogue Why Kim Kardashian West and Kendall Jenner Love the Designer Monogram Trend

Our former distaste comes with good reason. Monogrammed accessories, especially bags, are inextricably linked to the excessive and flashy noughties, a throwback trend that has dominated recent seasons. Back then, logos were everywhere. That elegant Louis Vuitton monogram, based on timeless luggage from 1896, was memorably rendered in loud Haruki Murakami colors and can’t-miss metallics, then worn by hard-partying girls like Paris Hilton, Lindsay Lohan, and Nicole Richie. Eventually, they became ubiquitous on the street and on television—remember: a must-have piece is no longer a must-have when everyone has it—and those once-precious bags were seen as alcohol-splattered disposables. Put simply, the rise of celebrity tabloid culture coincided with the decline of monograms.

Full article: http://www.vogue.com/article/monogrammed-bag-trend-gucci-...

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