23 Jan '13, 9am

Louis Vuitton boasts iconic designs via animated video

Louis Vuitton boasts iconic designs via animated video

Louis Vuitton's Retracing the Trunk French label Louis Vuitton is showcasing its iconic brand designs via a new animated video that displays the history of its trunks through artistic visual elements. The video titled “Retracing the Trunk” is a visual journey through the history of the handmade trunks. The video premiered Jan. 22 on Louis Vuitton’s Web site and its YouTube channel. “The Louis Vuitton trunk is a classic and timeless item in its product line,” said Brittany Mills, director of client services at B Culture Media , Atlanta. “This video simply showcases the beautiful design and classic element that is captured in this product,” she said. “It is a great video to keep this product in the marketing mix while still allowing the new designs a more prominent spot in marketing efforts.” Ms. Mills is not affiliated with Louis Vuitton, but agreed to comment as an industr...

Full article: http://www.luxurydaily.com/louis-vuitton-boasts-iconic-de...

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