02 Dec '17, 4pm

Louis Vuitton channels its vintage roots in youth appeal

Louis Vuitton channels its vintage roots in youth appeal

00:00:00 >> Fashion meets function, a concept that was coveted even in the 19th century. Knowing that, French designer, Louis Vuitton, created its first trunk in 1858, featuring flat tops and bottoms, making it stackable.>> I'm in New York City, at Louis Vuitton's FOREIGN] exhibit, which retraces the over 160 journey of the French fashion house through items like this one, the iconic trunk. 00:00:30 This, part of a larger theme of brands using their heritage to learn a new, more vintage-obsessed shopper.>> The exhibition house at the American Stock Exchange Building focuses on travel and how Louis Vuitton modified its designs to new modes of travel. The luxury brand is still adapting, but now to millennial shoppers. 00:00:52 >> Mobile phones are a big prioriity to millennials, so they grew up around technology and in a social media culture. A culture that oftentimes has be...

Full article: https://www.reuters.tv/v/ABq/2017/12/02/louis-vuitton-cha...

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Louis Vuitton channels its vintage roots in you...

reuters.com 02 Dec '17, 5pm

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FYI, Louis Vuitton is just trolling celebs now.

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You are viewing the Russian Vogue website. If you prefer another country’s Vogue website,

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