03 Dec '17, 11am

Fendi Turns To Digital For Bespoke Handbag Launch- Forbes

Fendi Turns To Digital For Bespoke Handbag Launch- Forbes

Fendi Turns To Digital For Bespoke Handbag Launch by Rachel Arthur Fendi’s Customize It handbags with Farfetch Fendi is the latest luxury business to launch an online customization offer for its shoppers; teaming up with e-commerce platform Farfetch to provide made-to-order handbag designs. From today, the “Customize It” service allows consumers to mix and match their own Kan I F bag and Strap You combinations – adapting the colour options, logo styles and hardware. The result sees 120 different variations for the bag, and a further 70 for the strap. “In our era, customization is the ultimate expression of luxury for our clients. We are delighted to be launching Customize It, Fendi’s very first online customization service for our Kan I F bag and Strap You. This project came to life thanks to the partnership with Farfetch and we think it will be a unique opportunity to sho...

Full article: http://blog.else-corp.com/2017/12/fendi-turns-to-digital-...

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