29 Jan '13, 9am

Louis Vuitton flaunts Mini Icons collection via vibrant video

Louis Vuitton flaunts Mini Icons collection via vibrant video

Louis Vuitton's Mini Icons video French fashion house Louis Vuitton is showing off its Mini Icons collection in an upbeat social video that depicts the handbags in use by stylish women during springtime in Paris. The label is sharing the 90-second video across its social channels and Web site to stir up interest for the set of small, brightly-colored bags. Handbag marketers often use online videos to show the characters that might use their products and the lifestyle of the brand. “Featuring several fashion ‘It’ girls wearing the brand’s handbags, this video is clearly meant to elevate the brand in the minds of fashion insiders,” said Jordan Phillips, founder and director of Lure of Luxe LLC , New York. “It is a very playful and youthful video, which will translate well for social media. “This Louis Vuitton video is fantastic,” she said. “It is nostalgic in a modern, fun w...

Full article: http://www.luxurydaily.com/louis-vuitton-flaunts-mini-ico...

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