Patanjali's alliance with a luxury powerhouse like Louis Vuitton could be mutually beneficial #ETSpecials

are not names that go together naturally. But then again, if good health is the ultimate luxury, there is a logic to the French luxury conglomerate LVMH wanting a tie-up with the yoga guru’s fast-growing Patanjali empire ranging from herbal remedies to grocery products and more. Getting into Ayurveda — arguably an emerging hot international fashion trend alongside yoga and khadi —certainly makes sense for the fund co-owned by LVMH that is looking to invest $500 million in India . Patanjali, looking for Rs 5,000 crore worth of investment, would do well to hear them out too. There is no doubt that LVMH knows how to upsell a product, so getting the company on board for a future international Patanjali blitzkrieg should not be ruled out, even if Baba Ramdev is known to be leery of multinationals and other non-Indian entities. Anyway, his company’s CEO Balkrishna has already cl...

Full article: https://brandequity.economictimes.indiatimes.com/news/bus...

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Patanjali, looking for Rs 5,000 crore worth of investment, would do well to hear them out too.

Patanjali, looking for Rs 5,000 crore worth of ...

are not names that go together naturally. But then again, if good health is the ultimate luxury, there is a logic to the F...

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Gallery: Louis Vuitton luggage tracker | 4 Photos

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French luxury group Louis Vuitton loves Baba Ramdev’s Patanjali so much that it wants to invest $500 million — that’s almo...

Louis Vuitton wants to fund Baba Ramdev's Patanjali and take it global

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luxurydaily.com 12 Jan '18, 7am

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Do you think Patanjali will accept the offer?

Do you think Patanjali will accept the offer?

indiatoday.in 11 Jan '18, 1pm

Who would've have thought that Baba Ramdev's Patanjali Ayurved would have French luxury group LVHM (Louis Vuitton with Moe...

#Patanjali spokesperson SK Gupta Tijarawala conveyed the information on Twitter.

#Patanjali spokesperson SK Gupta Tijarawala con...

zeenews.india.com 11 Jan '18, 6am

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Believe it or not, Louis Vuitton, is willing to invest in Patanjali Ayurveda!

Believe it or not, Louis Vuitton, is willing to...

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