13 Feb '13, 1pm

Building A Brand That Will Last : Lessons From Louis Vuitton

Building A Brand That Will Last : Lessons From Louis Vuitton

Redditor buddyrubino discovered this 100 year old Louis Vuitton trunk in the attic of a historic house in VA. [Original Post] I came across this post by Redditor buddyrubino , who discovered this 100 year old Louis Vuitton trunk in the attic of a historic house in VA. [Original Post] Not only am I a sucker for vintage luggage, but for vintage brands as well. I admit that before stumbling across this little treasure on Reddit, I really didn’t know that much about Louis Vuitton’s legendary history , only what the brand represented. . . generational quality thanks to enduring craftsmanship at investment prices. Louis Vuitton: What Makes it Valuable? Maybe this post should be called, “How to build your brand like a Malletier.” or “How a trunk maker changed the world.” For those of you who are curious, ‘Retracing the Trunk’ by Les Courtisans details is a visual exploration of o...

Full article: http://www.daniellehatfield.com/2013/02/building-a-brand-...

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