09 May '18, 4pm

[email protected] launches its first collection of men's perfumes

.@LouisVuitton launches its first collection of men's perfumes

Hot on the heels of news that Virgil Abloh has taken on the role of artistic director of menswear at Louis Vuitton, the brand has made another announcement. It will launch its first collection of men’s fragrances on May 31. The new scents are crafted by the same man behind Louis Vuitton’s fragrances for women, which were unveiled in 2016. This time around, master perfumer Jacques Cavallier-Belletrud has used his skills to create five highly individual scents, using innovative techniques such as fractionation (a separation process in which one mixture is divided into a number of smaller parts) and distilling with carbon dioxide, to extract the purest and most intense elements from the raw ingredients. Building on Louis Vuitton’s heritage of exploration – the house started out as a producer of treasured travel trunks – the fragrances are based around the idea of journeys and...

Full article: https://www.thenational.ae/lifestyle/luxury/louis-vuitton...

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