20 May '18, 9am

Please #fashion #style Prada's Nylon Bags are Fall 2017's Most Functional Handbag Comeback

There’s only on sector of the fashion industry that’s been largely untouched by the megatrends of streetwear and athleisure: handbags. Everything from sneakers to bomber jackets have come into favor over the past few seasons because of the super-duper casual direction of the industry, but when it comes to bags, it’s so hard to convince shoppers to go with anything other than leather that the sporty trend has been largely stymied. There’s one existing brand with a big opportunity to change that, though: Prada. In order for luxury bag shoppers to look at anything other than leather, a brand needs a strong narrative on why they should, and that story usually centers around either quality or a material’s specific history with a brand. That’s why so many people are willing to pay top dollar for Louis Vuitton’s coated canvases: not only are they super durable and functional, but...

Full article: https://fashionblogsclub.com/Shoes-and-bags/prada-8217s-n...

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