15 Jun '18, 4am

Louis Vuitton Opens Pop-up Made of Fragrance Packaging

Louis Vuitton Opens Pop-up Made of Fragrance Packaging

Louis Vuitton is celebrating its new line of men’s fragrance by hosting a pop-up — made entirely of fragrance packaging. Held at Rockefeller Center, the space is designed to look like a flower, featuring around 3,000 white stacked paper tube packages. More than 100 fragrance bottles, created by Australian industrial designer Marc Newson, light up the center display. The pop-up is held in celebration of Louis Vuitton ’s first collection of men’s fragrance: an offering of five scents — L’Immensité, Nouveau Monde, Orage, Sur La Route and Au Hasard — and an oud perfume, Ombre Nomade. The line, which launched in stores in May, was created by Louis Vuitton master perfumer Jacques Cavallier Belletrud. “I think it is the perfect time to launch our men’s line. After having launched a collection of seven fragrances for women, along with Le Jour Se Lève in March 2018, we felt that it...

Full article: http://wwd.com/fashion-news/fashion-scoops/louis-vuitton-...

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