22 Jun '18, 4pm

A New Age at Louis Vuitton: Deciphering Virgil Abloh's Debut Men's Show

Arguably, the most eagerly anticipated show of the Spring/Summer 2019 menswear circuit had been Louis Vuitton; after all, countless pieces had been written dissecting the appointment of Virgil Abloh to the role of creative director back in March and musing about what the public could expect from the maison under his stewardship. It was to be an important moment for the designer, the brand and the industry as a whole. On Thursday, the curtain was finally raised on the opening act of Virgil’s Louis Vuitton . The result was star-studded, spectacular and streetwear-inflected... but not particularly surprising. Let us explain. When LVMH announced that Abloh would be taking over creative direction for the men’s collection, the company’s leadership emphasized that Vuitton was always meant to disrupt the luxury industry and serve the “nouveau riche”. The Spring/Summer 2019 collect...

Full article: https://www.grailed.com/drycleanonly/virgil-abloh-louis-v...

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