09 Jul '18, 6am

[email protected] check out @thibautthomas insights on future of masculinity

.@TheFutureLab check out @thibautthomas insights on future of masculinity

With 16 out of 20 models apparently non-white, the french Maison show explosively embraces diversity as a true brand asset. It broadens the relevance of the brand. In fact, the diagram provided in the show’s guest package features the country of origin of the models or their parents, as a further proof of the dedication on representativity. Well beyond the traditional white faced french luxury expected from a Maison. In the Louis Vuitton Instagram account itself, the recap of the guest puts the presence of chinese star instagramers on equal footing with global superstars such as Mrs Kardashian-West or Rihanna, as yet another signal of the brand’s shift toward global audiences.

Full article: https://medium.com/@thibautthomas/3-insights-on-luxury-br...

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