18 Jul '18, 5pm

Louis Vuitton's New Wave Bags are a Surprising New Direction for the Brand

Lately, I've found myself missing Louis Vuitton 's Monogram Multicolore bags a little bit, even going so far as searching resale sites for wallets and card holders from the discontinued line. The colorful, unsubtle rainbow logos designed by Japanese artist Takashi Murakami feel like they'd find a welcome home in the irony-laced embrace of the current logo trend, but under Nicolas Ghesquiere, Louis Vuitton has moved on from that sort of look. Or, at least, I had assumed it had, but then the Louis Vuitton New Wave Bags made their debut on the brand's website. The New Wave Bags don't feature the brand's monogram print (although they do have a big, gold LV marker right up front), but they do feature straps embroidered with the brand's names in a rainbow of colors, which immediately took me back to Monogram Multicolore in my mind. It's a more subtle implementation of a similar ...

Full article: https://www.purseblog.com/louis-vuitton/louis-vuitton-new...

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Louis Vuitton

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