05 Mar '13, 4pm

Gucci joins Green Carpet Challenge with a luxury handbag

Something important happened at Paris fashion week on Monday. No, not Hedi Slimane's grunge revival or how laundromat checks are becoming a thing or Bono turning up in Stella McCartney's front row . Something, you know, important-important. Livia Firth, the Observer's Lucy Siegle and Italian Vogue's Franca Sozzani hosted a panel discussion in the Brazilian embassy to mark the extension of Firth's ethical red carpet landgrab, the Green Carpet Challenge , into handbags . This special edition of Gucci 's iconic Jackie bag is pioneering a project to curb the deforestation of Brazilian landforest caused by cattle ranchers. If you missed Lucy's story in the Observer mag at the weekend, read it here . Deforestation and leather production is not exactly a sexy issue, so kudos to Siegle and Firth for persuading Gucci to take it on. As Firth put it, the bag takes "an unfashionable a...

Full article: http://www.guardian.co.uk/fashion/fashion-blog/2013/mar/0...

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Gucci joins Green Carpet Challenge with a luxur...

guardian.co.uk 05 Mar '13, 4pm

Something important happened at Paris fashion week on Monday. No, not Hedi Slimane's grunge revival or how laundromat chec...

@gucci launches world's first zero-deforestation handbag line

@gucci launches world's first zero-deforestatio...

vogue.co.uk 05 Mar '13, 1pm

05 March 2013 Sarah Karmali view gallery GUCCI has launched the world's first collection of zero-deforestation handbags. T...

Gucci launches the world's first guaranteed "zero-deforestation" leather handbags

Gucci launches the world's first guaranteed "ze...

ecouterre.com 06 Mar '13, 4pm

The collection represents a milestone for Gucci, as well. “Today more than ever before customers want to be associated wit...

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Every handbag needs a frog! @liviafirth #GCCGucciBag

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rainforest-alliance.org 04 Mar '13, 5pm

The world’s first leather products made using leather from Rainforest Alliance Certified ranches Today marks a significant...

40 Hotels by Gucci by 2025

40 Hotels by Gucci by 2025

luxuo.com 06 Mar '13, 6pm

Luxury Italian hotel brand Elisabetta Gucci is to focus on building its top-end boutique hotels in developing countries. E...

@LiviaFirth teams up with @gucci for a new handbag collection that's certified by the @Rnfrstalliance Sweet.

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eco-chick.com 07 Mar '13, 2pm

As activists set the bar by grading luxury brands on sustainability , it seems Gucci has their finger on the pulse. Yester...

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Gucci launches 'zero-deforestation' handbag

Gucci launches 'zero-deforestation' handbag

news.mongabay.com 07 Mar '13, 11pm

Green Gucci handbags. Courtesy of Gucci Gucci has rolled out a collection of 'zero-deforestation' handbags. Each handbag c...

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new @gucci #GCC2013 handbag's made with leather from #deforestation-free zone in #Brazil via @guardian #PFW #Amazon

new @gucci #GCC2013 handbag's made with leather...

guardian.co.uk 03 Mar '13, 1pm

Ask most fashion retailers where the leather in their bags, shoes and clothes comes from, and they'll tell you it's Italia...

@liviafirth teams w/ @WildlifeWorks for a zero-...

nwf.org 05 Mar '13, 12am

A New Frontier for Sustainable Style Gucci and the Green Carpet Challenge Launch the World's First Zero Deforestation Leat...

#Luxury Gucci taps women’s empowerment, star po...

luxurydaily.com 04 Mar '13, 10am

“It would be easy for a brand like Gucci to lend its name to an established charitable organization and benefit from the a...