06 Mar '13, 6pm

Paris Fashion Week: For Louis Vuitton, no logo is the new logo, and black is ... - The Independent

Paris Fashion Week: For Louis Vuitton, no logo is the new logo, and black is ... - The Independent

The Louis Vuitton hotel opened its doors today to present its fall/winter collection on the closing day of a month of international fashion shows. Rather than the launch of a venture into branded haute hospitality from the luxury conglomerate LVMH however, this was a fictional hotel dreamt up by designer Marc Jacobs, who got in to the spirit by taking his bow wearing red pyjamas. Indeed, there was not a logo to be seen from the label famed for making such things fashionable. The backdrop to the catwalk was a wallpapered corridor, lined with heavy wooden doors through which models, including Kate Moss returning to the catwalk after a two-year break, emerged. As each model entered, the audience was afforded a glimpse at the lavish room sets projected inside, some replete with the label’s signature travel trunks. This was all done with an air of the bygone days of the Thirtie...

Full article: http://www.independent.co.uk/life-style/fashion/news/pari...

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