PursesBag.com

09 Mar '13, 2am

Can Louis Vuitton OWN Travel? Maybe via @MichelleCornu via @Scoopit #Branding #Experience

Can Louis Vuitton OWN Travel? Maybe via @MichelleCornu via @Scoopit #Branding #Experience

This is not to say everyone will buy the pitch or the extra expensive bags, but it doesn't matter. Not everyone is required. In fact Louis Vuitton must operate on a many are called; few are rewarded plan to keep the "elite club" aspect of the brand alive. Don't expect to find Louis Vuitton on sale, at least not anything to do with the real logo (knock offs of something this good are inevitable and possibly helpful since those knockoffs make it feel like there is a rising tide of acceptance). The first thing Louis Vuitton knows better than most marketing teams are to play UP always and all others be damned. Many brands seek acceptance. Not Louis Vuitton. Acceptance beyond some paltry elite is actually damaging to the brand as it reduces its perceived exclusivity. Better to make people REACH a little, WORK a little to own the real thing. In most cases reducing friction betwe...

Full article: http://www.scoop.it/t/marketing-revolution/p/3998065284/c...

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