09 Mar '13, 2am

Can Louis Vuitton OWN Travel? Maybe via @MichelleCornu via @Scoopit #Branding #Experience

Can Louis Vuitton OWN Travel? Maybe via @MichelleCornu via @Scoopit #Branding #Experience

This is not to say everyone will buy the pitch or the extra expensive bags, but it doesn't matter. Not everyone is required. In fact Louis Vuitton must operate on a many are called; few are rewarded plan to keep the "elite club" aspect of the brand alive. Don't expect to find Louis Vuitton on sale, at least not anything to do with the real logo (knock offs of something this good are inevitable and possibly helpful since those knockoffs make it feel like there is a rising tide of acceptance). The first thing Louis Vuitton knows better than most marketing teams are to play UP always and all others be damned. Many brands seek acceptance. Not Louis Vuitton. Acceptance beyond some paltry elite is actually damaging to the brand as it reduces its perceived exclusivity. Better to make people REACH a little, WORK a little to own the real thing. In most cases reducing friction betwe...

Full article: http://www.scoop.it/t/marketing-revolution/p/3998065284/c...

Tweets

Be informed about Louis Vuitton Bags via @TomVeos

tomveo.com 10 Mar '13, 6am

While we’re talking about the Louis Vuitton Handbags,anyone will probably be not necessarily unfamiliar with it,also we al...

Louis Vuitton Speedy Collection via @TomVeos

t.co 10 Mar '13, 9am

The optimum materials used may be the production of those bags may be the Initialed or monogrammed Canvas that’s bendable ...

After launching its Louis Vuitton City Guides i...

wwd.com 11 Mar '13, 2pm

After launching its Louis Vuitton City Guides in 1998 — a collection that now spans more than 100 destinations — the luxur...

Detailed photos of Louis Vuitton Autumn (Fall) ...

fashionising.com 08 Mar '13, 8pm

Detailed photos of Louis Vuitton Autumn (Fall) / Winter 2013 By Daniel P Dykes . We all know that it’s the finer details t...

Fashion Review: Miu Miu, Hermès, Louis Vuitton:...

nytimes.com 07 Mar '13, 6am

Take Saint Laurent . One of the first things the new designer, Hedi Slimane, did was to remove “Yves” from the label, ther...

Louis Vuitton and the Apple Store

Louis Vuitton and the Apple Store

pandodaily.com 06 Mar '13, 1am

By Francisco Dao On March 5, 2013 I remember a moment at SXSW in 2009 when a friend of mine asked to borrow my computer. W...

Louis Vuitton Puts A New Spin To Luxury Travel ...

forbes.com 12 Mar '13, 9am

Luxury travel has always been one of the core values of Louis Vuitton. Before the advent of the airplane, when travel mean...

Vuitton Sets New Travel Books Collection: STRAN...

wwd.com 11 Mar '13, 9am

After launching its Louis Vuitton City Guides in 1998 — a collection that now spans more than 100 destinations — the luxur...

Louis Vuitton Fall/Winter 2013 p.1: Click the a...

thesartorialist.com 06 Mar '13, 6pm

Marc has lifted his game this season, it is a masterpeice in comparisson to the last two seasons! Louis Vuitton has always...

Louis Vuitton, for Dolls and Molls Who Thinks the '20s and '30s are the Cat's Pajamas

Louis Vuitton, for Dolls and Molls Who Thinks t...

jezebel.com 06 Mar '13, 4pm

A dame like you, a skirt who loves the giggle juice, needs somethin' to wear to the speakeasy, to the clip joints, where y...

For sale: Louis Vuitton Attitude sunglasses $350 brand new they're $620 please

For sale: Louis Vuitton Attitude sunglasses $35...

instagram.com 17 Mar '13, 1am

#NT twitter: @AaronRodgersGod tumblr: godblogshere.tumblr.com Jesus walked on water. Humans are 70% water. I walk on human...

Louis Vuitton launches new arty travel book series - Hindustan Times

Louis Vuitton launches new arty travel book ser...

hindustantimes.com 13 Mar '13, 10am

2013 Louis Vuitton Travel Books. Photo: AFP Back in 1998, Louis Vuitton launched its City Guides collection, and now 15 ye...

Beauty at Louis Vuitton Autumn (Fall) / Winter ...

fashionising.com 06 Mar '13, 10pm

Beauty at Louis Vuitton Autumn (Fall) / Winter 2013 By Daniel P Dykes . We fawn over the clothes and enjoy the backstage a...