12 Sep '18, 4am

Korean culture inspires Louis Vuitton

Stylist Seo Young-hee has designed a special edition trunk for Louis Vuitton , influenced by Korea’s traditional marriage culture. SEE ALSO: Louis Vuitton is lowering its retail prices in China Seo, who worked as a stylist for Vogue Korea before switching to work as an artistic director of fashion on a project basis, is known for combining Korean traditional crafts with modern fashion. She was inspired by the luxury brand’s “Volez Voguez Voyagez” exhibition in Seoul last year. At the exhibition, one of the brand’s signature trunks was decorated like a “hahm” using objects placed inside and outside it, Seo said. A hahm is a special box containing presents that is traditionally sent to a Korean bride’s house by the groom before the wedding. From last November, she discussed the project with a director from Louis Vuitton’s Special Order Trunk team. After a nearly yearlong pro...

Full article: http://retailinasia.com/in-sectors/korean-culture-inspire...

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