01 Apr '13, 8am
First Look: Louis Vuitton Alma Bag Ad Campaign
Here’s your first look at Louis Vuitton’s latest ad campaign, focusing on the iconic Alma bag. Shot by Steven Meisel, the campaign with the tagline “Chic on the Bridge” is set in landmark bridges in 3 different cities: New York, Paris, and Shanghai. Top models Karlie Kloss, Daria Strokous, Jac Jagaciak and Iris Strubegger wear looks from Louis Vuitton’s Pre-Fall 2013 collection and each carrying Alma bags in colors that are emblematic of the cities depicted: taxicab yellow for New York, French blue for Paris and lacquer red for China. A final nighttime image in Paris features a rainbow selection of Alma bags in Epi leather. The campaign is slated to appear in the May issue of magazines, starting this week with British Elle.