29 Apr '13, 4am

Louis Vuitton Chic on the Bridge Ad Campaign | ILVOELV

“Chic on the bridge” is the intriguing tagline of Louis Vuitton’s latest advertising campaign, which stars the iconic Alma bag, created in 1934. In a total of four visuals shot by Steven Klein, the campaign depicts a group of dynamic young women who travel the world and meet up in three cities: Paris, New York and Shanghai. Each time, the glamorous “gang”, played to perfection by models Karlie Kloss, Daria Strokous, Jac Jagaciak and Iris Strubegger, meets up on a landmark bridge, carrying − as the ultimate sign of recognition − a Louis Vuitton Alma bag in the emblematic colour of their destination. The Alma, whose bold architectural lines reflect the influence of the Art Deco movement of the 1930s, is perhaps the most quintessentially Parisian of Louis Vuitton icons. Created as the Squire Bag by Gaston-Louis Vuitton, it was also known as the Champs-Elysées before being nam...

Full article: http://www.ilvoelv.com/2013/04/louis-vuitton-chic-on-the-...

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