14 Jun '13, 1pm

From Louis Vuitton To Daft Punk, How Pharrell Williams Is The Ultimate Collaborator

From Louis Vuitton To Daft Punk, How Pharrell Williams Is The Ultimate Collaborator

If you didn't know who Pharrell Williams was before this past April, you almost certainly do now. That's because Williams is the vaguely Michael Jackson-sounding singer in a Hedi Slimane-designed sparkly suit in the video for "Get Lucky ." The chart-topping song from Daft Punk's Random Access Memories sold more than 2.5 million copies just one week after the album came out, and has nearly 60 million Vevo plays . The song and Pharrell are almost literally everywhere. But don't mistake him for a front man. Williams, 40, is a behind-the-scenes creative and design force for fashion labels--Louis Vuitton and his own Ice Cream Clothing and Billionaire Boys Club . He's helping pioneer a new sustainable clothing material and manufacturing process called Bionic Yarn . He created sonic branding platform UJAM and accompanying app VJAM with composer Hans Zimmer . He's won four Grammys...

Full article: http://www.fastcompany.com/3012909/creative-conversations...

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From Louis Vuitton To Daft Punk, How Pharrell Williams Is The Ultimate Collaborator

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