24 Jun '13, 10am

MCM Backpacks: Born Again

MCM Backpacks: Born Again

? I do! It the was the bag of choice for many of my chic aunties, when I was growing up in the eighties. The brand disappeared for a while, but now MCM (which stands for Mode Creation Munich, harking back to their German roots) is back with a vengeance. A cheeky, sexy tomboy, and rather rock ‘n’ roll kind of vengeance. Recently reborn under the guidance of new CEO, Kim Sung-joo, and Creative Director, Adrian Marlegist, the rebranding welcomes a blend of old-school homage and frisky modern flair.

Full article: http://www.bagsnob.com/2013/06/mcm-backpacks-born-again.html

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