10 Dec '13, 1pm

Louis Vuitton: the only brand with the power to pull David Bowie - Evening Standard: Evening StandardLouis Vui...

Louis Vuitton: the only brand with the power to pull David Bowie - Evening Standard: Evening StandardLouis Vui...

In his 16 years at the helm, Ghesquière’s predecessor Marc Jacobs turned a brand best known for gaudy, monogrammed luggage into a trend-setting powerhouse. Now, the biggest asset in parent company LVMH’s stable is set for a second shake-up. It’s sure to hog the headlines in 2014. Sometimes, its attention-grabbing antics can backfire, though. Last month, the company was ordered to remove a suitcase-shaped pavilion it built as a publicity stunt in Red Square — a Unesco World Heritage site. But while Louis Vuitton may have met its match in the Kremlin, few in the fashion world can challenge its might. Here are its five routes to reinvention: THE NEW DESIGNER Marc Jacobs, Paris’s top showman, gave himself the ultimate send-off in October. Edie Campbell, crowned Model of the Year at the British Fashion Awards earlier this month, opened the show in a black feather headdress and ...

Full article: http://www.standard.co.uk/lifestyle/london-life/louis-vui...

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