25 Feb '14, 5pm

Karen Elson and Edie Campbell star in Louis Vuitton's new ad campaign, set in South Africa: htt…

Karen Elson and Edie Campbell star in Louis Vuitton's new ad campaign, set in South Africa: htt…

Wild animals are curious about fashion, too. Interested parties during Louis Vuitton’s latest advertising shoot included giraffes and lion cubs, who trailed models Karen Elson and Edie Campbell as they explored the arid landscapes of South Africa for photographer Peter Lindbergh. The new “Spirit of Travel” spots, slated to break in an array of April magazines starting with Vanity Fair in the U.S., exalt the French brand’s travel heritage and reprise a tag line from historic Vuitton campaigns by Jean Larivière, who depicted products against landscapes steeped in serenity. “It’s a mix of travel and the fashion world,” said Frédéric Winckler, Vuitton’s communications and events director, noting that Elson and Campbell donned looks from Vuitton’s resort and spring runway collections. The fancy threads didn’t stop these daring women travelers from interacting with creatures. In...

Full article: http://www.wwd.com/media-news/fashion-memopad/animal-plan...

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