28 Feb '14, 3pm

Now You Can Search The World's Fashion With a Photo: Your neighbor's lovely handbag just got a little closer t...

Now You Can Search The World's Fashion With a Photo: Your neighbor's lovely handbag just got a little closer t...

Your neighbor's lovely handbag just got a little closer to your reach. If you've ever coveted a piece of apparel worn by a coworker, a stranger on the street or sighted in an Instagram feed, a new app called ASAP54 can find it for you in stores, or at least something very similar. See also: Top 10 YouTube Beauty Channels to Follow All you'll need is a photo. The app will ask you to crop out the specific item you're looking for, and will return numerous results of similar items which can be purchased through the app's mobile browser. ASAP54 launched on iOS on Friday and is allowing new users in on a cascading basis. The app is made by Daniela Cecílio, previously of boutique fashion site Farfetch (and married to its CEO). The idea came to the onetime fashion designer after her frustration with shopping online and trying to find the perfect item. "You fall in love, you have a...

Full article: http://mashable.com/2014/02/28/asap54/

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