28 May '14, 8pm

Mulberry launches their first bags at a new, lower price points.

Mulberry launches their first bags at a new, lower price points.

Not long ago, Mulberry publicly announced its intentions to alter its price structure and handbag offerings in order to try to stanch its recent sales slide , and now we’re seeing the opening salvo of those changes. The Mulberry Tessie Bags , which start at $860, are the brand’s new beginning. There are a couple of notable things about these four new bags, which are mid-season entrants that are likely meant to get the ball rolling more than to make a big splash with consumers. (The splashy bags, surely, will come later.) First, they lack the big Mulberry turnlock that has graced almost all Mulberry bags released in the last several years. Instead, they have a small gold square with an embossed Mulberry tree. Second, the bags are discreet. The collection consists of a tote ($990), a hobo ($1,190) and a long-strapped shoulder bag in two sizes ($860 – $990), and the most dari...

Full article: http://www.purseblog.com/introducing/mulberry-launches-fi...

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