26 Feb '12, 9pm

@yvieburnett @jayhawksubofan Here's simplest Goyard-for about $3000! xo

@yvieburnett @jayhawksubofan Here's simplest Goyard-for about $3000! xo

The hightly desirable, illusive tote at the moment has been claimed by the famous luxury designer Maison Goyard, a 144 year Parisian luggage and handbag maker. Sightings of this bag are rare and sometimes questionable due to the highly popular imitations that can be found selling on the streets of New York or LA. However, the font writing on the bag is a definite give away of cruel imposters. So why all the sudden hype and craze?! In 1997 a fashion entrepreneur, Jean Michel Signoles, bought the established and at the time antiquated brand and brought it back to life. With a few pops of color to Goyard's signature pieces, Jean Michel managed to revamp Goyard's stodgy image into a relatable chic luxury for the modern woman. This redesign of course created an influx of elitist and celebrity clientele that continues to grow today. Goyard's marketing strategy, however remains c...

Full article: http://www.handbago.com/blog/luxe-spotlight-goyard-st-lou...

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