26 Aug '14, 10am

This app will find you a sold-out handbag, a rare bottle of bourbon, or your dream wedding dress

This app will find you a sold-out handbag, a rare bottle of bourbon, or your dream wedding dress

Before the age of iPhone ubiquity, Michelle Goad, a Marc Jacobs merchandiser who supplied the designer’s US stores with handbags and accessories, noticed something interesting: The most successful store associates were always on their flip phones. They were text-messaging their clients, securing items from other locations, and alerting their best customers when the most-wanted pieces arrived. The system was clunky, but it worked. A communication tool, not a catalog Goad set out to streamline and expand the informal personal shopping process she observed. Today it’s PS Dept , an iPhone app that helps busy people (or those who simply hate to shop ) find and buy exactly what they want. The interface—which relies on personal messaging with built-in transactions—is wholly modern, but don’t be fooled. The PS stands for “personal shopper,” and it refers to a human being who shops...

Full article: http://qz.com/252789/this-app-will-send-someone-to-person...

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