28 Oct '14, 12pm
Is Coach's turnaround an optical illusion? Or is @BrianSozzi seeing things... #patterns $COH
Luis said, "We are seeing better performance at doors (department store shops and retail stores) with a full and partial remodel." Coach intends to remodel 150 of its mall-based retail stores in fiscal year 2015, accompanied by 140 refreshes of the presentations at department stores. The visual upgrades at department stores boast digital walls that display Coach products and improved racks, as well as shop managers that help to guide a person through a purchase. The company ultimately stressed it's seeing a "new" customer to the Coach brand, one that is better in tune with the latest trends in apparel and accessories. In other words, Coach would appear to be the next great retail turnaround story. Still, Wall Street remained unconvinced, sending Coach shares lower by 6.5% in midday trading. The reason for the Street's lack of confidence -- the underlying data.