31 Mar '11, 4pm

St. John Collection Illusion Plaid Chain Strap Purse: What the average woman knows about fashion label St. John

St. John Collection Illusion Plaid Chain Strap Purse: What the average woman knows about fashion label St. John

What the average woman knows about fashion label St. John can probably be summed up in two words: Angelina Jolie. The company not-so-quietly dismissed the actress as its spokesmodel last year when it decided that it wanted to focus more on the actual products and less on famous name attachments. That makes perfect sense to me, especially given the vast and impressive history of St. John. It’s been around since the 1960s, when it started as a small team of knitters (six, to be precise). It grew exponentially as decades passed, and eventually it became known for what it is today: a powerful luxury brand that outfits women in sophisticated attire, footwear and accessories.

Full article: http://www.pursepage.com/other-designer-handbags/st-john-...

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