26 Apr '15, 4pm

How fashion designers like Armani and Louis Vuitton are jumping on furniture as a savvy investment

How fashion designers like Armani and Louis Vuitton are jumping on furniture as a savvy investment

It’s a growing trend. Tony Chambers – who, as the editor-in-chief of the fashion and lifestyle magazine Wallpaper* , is as likely to look at a grey Prada suit as an Eileen Gray table – dubs the increase in fashion labels offering homeware “exponential” over his 12 years at the magazine. He highlights the collections of Bottega Veneta and Hermès – as well as the porcelain produced under the Richard Ginori label, which was acquired by Gucci in 2013 – as expressive of fashion houses’ “investment in quality” when it comes to their new homeware ranges. “This is the silver lining of the financial crisis – now every brand thinks very, very seriously and long term about how they use their name and their logo,” Chambers says. “Pre-2008, there was quite a bit of abuse of that.” furniture designs by Brazil’s Campana Brothers for Louis Vuitton What he means is: it’s not just about a l...

Full article: http://www.independent.co.uk/life-style/fashion/features/...

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