28 Apr '15, 3pm

You'll soon be able to grow your leather handbags (without hurting cows):

You'll soon be able to grow your leather handbags (without hurting cows):

You grow your flowers and your vegetables, but your handbag? Well that's new. As The Cut pointed out after Sophie Hackford, director of WIRED Consulting, spoke at last week's C ondé Nast Luxury Conference, new technologies are being created where you won't need to kill a cow for its skin, but rather grow real, soft, leather-like fabrics in a lab. While you can read the full story here , essentially, a company called Modern Meadow is taking a biopsy from a cow (totally harmless, FYI) to mimic the leather and improve it. And you can directly grow this around a 3-D shape, like the latest handbag silhouette. While we've yet to see what one of these grown bags will look like, there were talks at the conference that Modern Meadow has already begun working with brands. We'll keep you posted when we find out more. What do you think of this new, sustainable technology? Would you bu...

Full article: http://www.whowhatwear.com/future-handbag-trends

Tweets

It is now technically possible to grow a leather handbag in a lab:

It is now technically possible to grow a leathe...

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@internetpuppy something like these

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