28 Apr '15, 5pm

Louis Vuitton's chequered pattern under threat from EU

Louis Vuitton's chequered pattern under threat from EU

Louis Vuitton first unveiled its signature squares in 1889, and had the design trademarked 100 years later However, following a challenge by German retailer Nanu-Nana in 2009, the court ruled last week that the chequered pattern did not differ enough to other leather goods and bags . Officials said consumers perceived the design as "commonplace", and not particularly associated with Louis Vuitton. “This trademark loss is a double-blow to Louis Vuitton, who has been fighting to protect these marks since 2009," said Sharon Daboul, trademark attorney at law firm EIP. "It can no longer claim to have a monopoly on the chequerboard pattern as applied to leather goods and bags, even if it was the first to come up with it. This loss might make it harder for the company to protect its bags against competitors or counterfeiters in the EU as it will no longer be able to rely on its t...

Full article: http://www.telegraph.co.uk/finance/newsbysector/retailand...

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