29 Apr '15, 8am

Louis Vuitton suffers double-blow over trademarks

Louis Vuitton suffers double-blow over trademarks

Commenting on the EU General Court ruling, Sharon Daboul, trademark attorney at EIP, said: 'This trademark loss is a double-blow to Louis Vuitton, who has been fighting to protect these marks since 2009. It can no longer claim to have a monopoly on the chequerboard pattern as applied to leather goods and bags, even if it was the first to come up with it. This loss might make it harder for the company to protect its bags against competitors or counterfeiters in the EU as it will no longer be able to rely on its trademark registrations.' She added that it was a warning to brand owners that trademark registrations were not safe from challenge. 'An essential function of a trademark is to serve as a badge of trade origin. Trademarks must have distinctive character and a trademark loses its ability to be distinctive if it becomes commonplace in the trade; this can be as a result...

Full article: http://www.globallegalpost.com/corporate-counsel/louis-vu...

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