06 Oct '15, 3pm

Louis Vuitton will show its Cruise 2017 collection in Rio.

On the eve of its Spring/Summer 2016 show, Louis Vuitton has announced that it will stage its 2017 cruise collection in Rio de Janeiro. Per Women’s Wear Daily, the Paris-based brand is headed to Brazil this upcoming May. The date of the show and other details could not immediately be learned, but we do know that the locale is quite timely given the fact that the Summer 2016 Olympic games will be held in Rio. The move towards more far-flung destinations for pre-season collections hardly comes as a surprise. Louis Vuitton, for instance, showed its 2016 resort collection at the Bob and Dolores Hope estate in Palm Springs, California. Prior to that, creative director Nicolas Ghesquière chose Monaco as the setting for the brand’s resort 2015 collection. The Monaco show, which took place at the Prince's Palace of Monaco, was a first for the Paris-based design house, which had ne...

Full article: http://www.thefashionlaw.com/louis-vuitton-and-the-signif...

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