28 Jan '16, 6pm

Louis Vuitton Assembles Trio of Famous Trophies

TROPHY CASE : What do soccer, rugby and sailing have in common? Their championship trophies travel in custom Louis Vuitton trunks, and are to be united in Paris on Feb. 6 and 7. In tandem with its “Volez, Voguez, Voyagez — Louis Vuitton ” exhibition at the Grand Palais, the French luxury brand is to display the 2018 FIFA World Cup Trophy, the Webb Ellis Cup and the America’s Cup trophy. “Victory travels in Louis Vuitton,” asserted Vuitton chairman and chief executive officer Michael Burke. “Only the winners have the right to embrace these iconic trophies, at the end of a fierce competition.” The famous cups are to be housed in a private room near Vuitton’s trunk-focused exhibition, which runs through Feb. 21.

Full article: http://wwd.com/fashion-news/fashion-scoops/louis-vuitton-...

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