25 Feb '16, 10pm

Prada goes handbag heavy in bid to revive flagging fortunes

Prada goes handbag heavy in bid to revive flagging fortunes

Prada's answer to stagnating sales was unveiled on Thursday with a handbag-heavy Fall-Winter collection that the company's executives hopes will mark a revival in the fortunes of the fashion heavyweight's flagging fortunes. Miuccia Prada's latest offering had a post-World War II feel about it with sailor and nurse-style caps abounding alongside cape-shaped coats and pencil skirts designed to emphasise the slender waists of more austere times. Leather coats and jackets, which came with fur trimmings, and a tweed overcoat also harked back to a less centrally-heated era. Prada could do with this collection being a major hit after two consecutive years of stagnating sales and no sign of an end to the slowdown in China that is hitting it particularly hard. - 'See now, buy now' - Against that backdrop, it was perhaps significant that almost every model who strutted down the catw...

Full article: http://www.france24.com/en/20160225-prada-goes-handbag-he...

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