05 Oct '12, 8pm

“@Retail360_: Louis Vuitton to sell luxury paper and pens #nibiz #bizRT #Bizitalk #luxury

“@Retail360_: Louis Vuitton to sell luxury paper and pens #nibiz #bizRT #Bizitalk #luxury

Zee Report::Fashion news Louis Vuitton to sell luxury paper and pens Louis Vuitton is branching out into luxury pens and stationery as the upmarket leather bag maker looks for new ways to retain its exclusive image, after it launched high-end jewellery and hired an expert to create a perfume. The world’s biggest luxury brand by sales, owned by LVMH , aims to start selling alligator-skin fountain pens, customised writing paper and brightly coloured inks in time for Christmas, industry sources close to the matter told Reuters. “Press releases should be sent out in about a month,” one of the sources said of the new business. Louis Vuitton, which like many of its luxury sector peers is facing slower growth in big markets such as China, will take on penmakers Montblanc and S.T. Dupont, albeit on a small scale at first. Its new collection of leather goods such as pen holders and...

Full article: http://retail360uk.wordpress.com/2012/10/05/louis-vuitton...

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