29 May '16, 2pm

Rio grand: Louis Vuitton Cruise 2017 show report

First launched as a show concept in 2014, the Louis Vuitton Cruise event has grown in scale and ambition during its three-year lifespan, acting as a brand platform that reaches far beyond the collection of ready-to-wear on which it is based. Once conceived as a small collection of off-season clothes that arrived in store in December to outfit travellers journeying to warmer climates during the colder winter months, cruise is now one of Vuitton’s most visible moments, commanding unrivalled attention in a fashion calendar clamouring with events. “We chaperone clients to places they might not ordinarily have come to,” explained Burke. “It’s a cultural exchange.” More importantly, a show like this “puts the brand of Louis Vuitton at the front of everyone’s mind.”

Full article: http://www.ft.com/cms/s/2/7e103020-254b-11e6-8ba3-cdd781d...

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