29 May '16, 4pm

Meanwhile in Rio

Meanwhile in Rio

Ahead of the summer Olympics, Louis Vuitton (and 514 guests) descended upon Rio to stage its Resort 2017 collection. Maybe even more interesting than the garments and accessories that Nicolas Ghesquière showed for Resort was the show – a weekend long event. According to Vogue’s Nicole Phelps, “Pulling off a multiday event requires a staggering amount of planning—not quite an Olympian effort, but close. A PR rep estimated the size of the team—models, hair and makeup artists, seamstresses, public relations types, and sundry others—at more than 300. Michael Burke, Vuitton’s CEO, said it took at least 5,000 work hours. Those numbers are testament to Vuitton’s power and pocketbook. Small fortunes have been spent.”

Full article: http://www.thefashionlaw.com/home/runway-louis-vuitton-re...

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