30 May '16, 9am

How @louisvuitton took Rio:

Designed in 1996 by Oscar Niemeyer - Brazil's superstar architect - and situated on the waterfront facing central Rio, the Niterói museum felt instantly Ghesquière. In fact, it was a lot like the futuristic ramp leading up the UFO-like structure had always been meant for Mica, Fernanda and their Vuitton sisters to stride down from in Ghesquière's shape-shifting, graphic garments, which always reflect an idea of a transformation of modern architecture into clothes. Backstage, he said words like "body cultures, tropicalism, and urbanity", and it was in Rio's organic meeting between palm tree-jewelled granite mountains, that deep blue sea, and its largely 20th century architecture that his collection was conceived. "Here in Rio, the city and nature are really close to each other and it's quite inspiring, so I tried to reflect that in the clothes. You know how much I love urba...

Full article: http://i-d.vice.com/en_gb/article/louis-vuitton-takes-rio...

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