31 May '16, 10am

Modernism and sportswear collide at @LouisVuitton’s Rio show: https://t.co/sua25FgWTD

This weekend, Louis Vuitton hit Rio – specifically, the flying saucer-like Niterói Contemporary Art Museum designed by acclaimed Brazilian architect Oscar Niemeyer. It was here, where the 2016 Olympics will be held in just two months time, that the house chose to present its Cruise 2017 collection. And yet the show wasn’t just staged in Rio, it was inspired by it too. “The idea for this collection was a fusion of this tropical, natural quality that is all around us in Rio and the urban element,” said Nicolas Ghesquière, Louis Vuitton’s artistic director of women’s collections in an interview with WWD . “The scenery can be very dramatic but there is also softness.” The collection, which was Ghesquière’s third Cruise offering for the house, was inspired by Niemeyer as well. The cast, which included Ghesquière’s pink-haired muse Fernanda Ly and former Dazed cover models Riann...

Full article: http://www.dazeddigital.com/fashion/article/31325/1/moder...

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