31 May '16, 2pm

On the Runway: Louis Vuitton Makes a Statement, Fashion and Political, in Rio

On the Runway: Louis Vuitton Makes a Statement, Fashion and Political, in Rio

Slide Show Louis Vuitton in Rio de Janeiro Credit Louis Vuitton After Chanel in Havana , Louis Vuitton in Rio: ‘Tis the season of Cruise show controversy. After all, Brazil is a land fighting an epidemic (Zika ), experiencing a maybe/maybe-not presidential impeachment and economic malaise , and under pressure for its handling of the Summer Olympics. Is it really the place for a no-holds-barred haute European fashion show, as Vuitton held last weekend in the shadow of the Oscar Niemeyer-designed Niterói Contemporary Art Museum? Vuitton said yes, becoming the first European brand to bring its catwalk to the country. And it arrived with its eyes open and its arguments mustered. Brazil is among Vuitton’s 10 biggest markets, on the same scale as Germany, France and Russia. It has had a bricks-and-mortar presence in the country since 1989. “We have been investing in Brazil for t...

Full article: http://essentialsecho.com/on-the-runway-louis-vuitton-mak...

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On the Runway: Louis Vuitton Makes a Statement,...

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Slide Show Slide Show | 12 Photos Louis Vuitton in Rio de Janeiro Louis Vuitton in Rio de Janeiro Credit Louis Vuitton Aft...

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