29 Jul '16, 4am

Louis Vuitton's new packaging is brighter and bolder

Louis Vuitton's new packaging is brighter and bolder

Anything in a chocolate-brown packaging is a bundle of joy! After all, since ages, a brown packaged good has been associated with French fashion brand, Louis Vuitton. However, the luxury fashion goods brand has overhauled its packaging and gone for a fresh look, by switching to a combination of brighter hues. Also read: A Korean man gets sued for mixing up his love for Louis Vuitton and tongdak Called Imperial Saffron, the colour will be paired with blue, making for a much bolder combination than the neutral tones the iconic fashion house has always been known for. On the official website , the following was written about the overhaul, "From now on, the Louis Vuitton packaging will feature this imperial saffron shade highlighted with blue, a complementary colour already used in early personalisation details from 1854 onwards but also for the House's ribbons since many deca...

Full article: http://indiatoday.intoday.in/story/louis-vuitton-new-pack...

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