28 Dec '16, 11pm

Unlike Gucci or Louis Vuitton, the more than 200-year-old maker of luggage and bags maintains a studied silence.

Unlike Gucci or Louis Vuitton, the more than 200-year-old maker of luggage and bags maintains a studied silence.

PARIS, France — Only the really wealthy know Goyard. Unlike Gucci or Louis Vuitton , the more than 200-year-old Parisian maker of luxury luggage and bags — with one of its 19th-century-style trunks going for €52,380 ($59,315) — maintains a studied silence. It does not advertise in glossy magazines, and is among the last of its kind not swallowed up by a larger peer. So far, that is. Kering chief executive officer Francois-Henri Pinault would not be averse to adding it to his company’s stable of brands, a person familiar with the matter said. While neither Kering nor its larger rival LVMH Moët Hennessy Louis Vuitton will officially comment on whether they are interested in Goyard, industry observers say it is unlikely they would pass up a chance to consider buying it. "In the event that Goyard is for sale, LVMH and Kering will surely take a look," said Mario Ortelli, London...

Full article: https://www.businessoffashion.com/articles/news-analysis/...

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