29 Dec '16, 5pm

Louis Vuitton Loses Lawsuit Against Maker of Parody Tote Bags

Parody consumer-goods brands and fans of tongue-in-cheek humor have reason to be relieved after a federal court of appeals affirmed a grant of summary judgment against luxury handbag maker Louis Vuitton Malletier, S.A. (“Louis Vuitton”), dismissing its lawsuit against My Other Bag, Inc. (“MOB”), a seller of parody canvas tote bags. Louis Vuitton brought suit against MOB in May 2014, alleging trademark infringement, false designation of origin/unfair competition, trademark dilution, and copyright infringement. These claims arose out of MOB producing canvas tote bags designed to evoke or mimic prominent luxury handbag brands on one side, with text stating “My Other Bag…” on the other. Unlike Louis Vuitton products, which sell for prices ranging into the thousands of dollars, the MOB tote bags sell for between thirty and fifty-five dollars. As the lower court opinion noted, t...

Full article: http://www.jdsupra.com/legalnews/louis-vuitton-loses-laws...

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