31 Dec '16, 5am

Gucci Leads as Top Handbag Brand for Chinese Women

Gucci Leads as Top Handbag Brand for Chinese Women

Gucci maintains its spot as the number one handbag brand of choice for Chinese women this year, according to a recent survey that found it just barely beat out Chanel and Prada. A report by RBC Capital Markets based on a survey of 411 Chinese women found that Gucci came in first as the handbag brand they most intended to purchase within the next year, listed by 50 percent of respondents. A total of 70 percent of those surveyed said they own between two and five high-end handbags. It dominated the shoes category as well after being named by 70 percent of respondents. The Italian brand also came in first for last year’s survey by the firm, which questioned 303 Chinese women planning to spend at least US$750 on a handbag in the coming year. The top factors influencing their decision were design, brand reputation, and fashion appeal. In addition, shopping experience and price ...

Full article: https://jingdaily.com/gucci-leads-as-chinese-womens-top-h...

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