28 Feb '17, 10pm

Hailee Steinfeld, Kelly Rohrbach appear in Michael Kors' L.A.-themed handbag campaign

Enhancing the interactive experience, michaelkors.com also includes an influencer and user-generated content component built-in collaboration with Sprinklr, the social technology platform. Fans can engage with the campaign by posting street-style photos of themselves wearing Michael Kors on Instagram and Twitter with #SidewalkSpotted, and a selection of user posts will be featured on the Michael Kors The Walk platform, michaelkors.com/The Walk, as well as Kors’ social channels.

Full article: http://www.latimes.com/fashion/la-ig-wwd-michael-kors-the...

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