21 Mar '17, 6pm

How the phone case became the most important part of your wardrobe

With the same few phones dominating the market, humour and personality are key differentiators. If you are a 14-year-old girl and have the same phone as your dad, you can solve this with a Skinny Dip case with a fluffy flamingo or a glittery WTF on it. Both Robinson and Net-a-Porter’s senior accessories buyer Billie Faricy-Hyett point to the Moschino novelty cases – french fries in 2013, the Barbie mirror in 2014 – as firestarters in the market. (“We did several reorders of the french fries case,” says Robinson. “We sold thousands. We could not keep it in stock.”) To Cassie Smart of Matches fashion.com (biggest phone case brand: Stella McCartney), cases are “a great way to be part of a specific tribe”.

Full article: https://www.theguardian.com/fashion/2017/mar/21/phone-cas...

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