Apple in 2018: the next Nike, Louis Vuitton, Saks?

zdnet.com 03 Jan '13, 5pm

Apple in 2018: the next Nike, Louis Vuitton, Saks?

Isn't Apple already a premium, branded consumer company? Wasn't it before it ever experienced its massive growth? Couldn't it be argued that Apple is even less a premium company than it is today, and it's just riding on perception alone? Its most popular product, the iPhone, is priced just like other smartphones on the market. (It's certainly not a value company pushing commodity products, but still.) Nike, Louis Vuitton, Saks Fifth Avenue -- the lesson here is that you need to assemble a like-minded audience. Criticize the Cult of Apple all you want, but it's the best business strategy there is. Nike, Louis Vuitton, Saks -- none of these are technology companies. It's interesting to see a consumer tech company break from being a commodity. Apple managed to crack the nut that is technology products being only the sum of their parts. Nike, Louis Vuitton, Saks -- there's an ...

Full article: http://www.zdnet.com/apple-in-2018-the-next-nike-louis-vu...

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@sureshopenminds » 05 Jan '13, 11pm
Every product has its life cycle. What would your strategy be if you run Apple today? [link]
@Blondellwa31 » 05 Jan '13, 6am
Apple in 2018: the next Nike, Louis Vuitton, Saks? - ZDNet: [link] #iphone 5
@dpatra » 04 Jan '13, 11am
RT @Marlabs: Apple is a premium brand in itself... Have a look at what this survey has to say about it [link]
@Marlabs » 04 Jan '13, 10am
Apple is a premium brand in itself... Have a look at what this survey has to say about it [link]
@FredrikoQuanzo » 04 Jan '13, 8am
Nice article @editorialiste depicting Apple's real power RT @gomaam Apple in 2018: the next Nike, Louis Vuitton, Saks? [link]
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@morey63 » 04 Jan '13, 3am
Apple in 2018: the next Nike, Louis Vuitton, Saks?: Nike, Louis Vuitton, Saks -- there's an odd man out here. Ni... [link]
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@yooiloveyoo » 04 Jan '13, 1am
RT @SocialCaster: RT @hiconcep: 2018년 애플은 어떤 회사가 되어 있을까요? 프리미엄 브랜드 소비자 회사가 되어 있을 것이라는 전망. 나이키, 루이비통, Saks 같은 느낌의 ... 왠지 그럴 것 같기도 - [link]
@SocialCaster » 04 Jan '13, 1am
RT @hiconcep: 2018년 애플은 어떤 회사가 되어 있을까요? 프리미엄 브랜드 소비자 회사가 되어 있을 것이라는 전망. 나이키, 루이비통, Saks 같은 느낌의 ... 왠지 그럴 것 같기도 - [link]
@hiconcep » 04 Jan '13, 1am
2018년 애플은 어떤 회사가 되어 있을까요? 프리미엄 브랜드 소비자 회사가 되어 있을 것이라는 전망. 나이키, 루이비통, Saks 같은 느낌의 ... 왠지 그럴 것 같기도 - [link]
@MobileAppsOne » 03 Jan '13, 7pm
Apple in 2018: the next Nike, Louis Vuitton, Saks?: That's what the company's growth curve looks like moving for... [link]
@varshashoray » 03 Jan '13, 6pm
Apple in 2018: the next Nike, Louis Vuitton, Saks?: Summary: That's what the company's growth curve looks like m... [link]
@Dailyapplenews1 » 03 Jan '13, 6pm
Apple in 2018: the next Nike, Louis Vuitton, Saks? - ZDNet [link] #apple #news
@freakgadget19 » 03 Jan '13, 6pm
#apple #aapl Apple in 2018: the next Nike, Louis Vuitton, Saks? - ZDNet: ZDNetApple in 2018: ... [link] #ipad #iphone #mac
@appleupdater » 03 Jan '13, 6pm
#apple Apple in 2018: the next Nike, Louis Vuitton, Saks? - ZDNet: ZDNetApple in 2018: the next Nike, Louis Vuit... [link]
@DelphiGT » 03 Jan '13, 6pm
I wouldn't bet against them RT @ZDNet: Apple in 2018: the next Nike, Louis Vuitton, Saks? [link]
@SingteliPhone5 » 03 Jan '13, 5pm
Apple in 2018: the next Nike, Louis Vuitton, Saks? - ZDNet [link] #AppleNews
@vourcetech » 03 Jan '13, 5pm
Apple in 2018: the next Nike, Louis Vuitton, Saks? [link] via [ZDNet]
@kirushanR » 03 Jan '13, 5pm
RT @ZDNet: Apple in 2018: the next Nike, Louis Vuitton, Saks? [link]
@KevinaPalmer » 03 Jan '13, 5pm
Apple in 2018: the next Nike, Louis Vuitton, Saks? - ZDNet: ZDNetApple in 2018: the next Nike, Louis Vuitton, Sa... [link]
@Simingroup » 03 Jan '13, 5pm
[link] Apple in 2018: the next Nike, Louis Vuitton, Saks?: That's what the company's growth curve l... [link]
@ZDNet » 03 Jan '13, 5pm
Apple in 2018: the next Nike, Louis Vuitton, Saks? [link]
@slyvesteryun » 03 Jan '13, 5pm
Apple in 2018: the next Nike, Louis Vuitton, Saks? [link]
@RadioShoma » 03 Jan '13, 5pm
[link] Apple in 2018: the next Nike, Louis Vuitton, Saks?: That's what the company's growth curve l... [link]