03 Jan '13, 5pm

Apple in 2018: the next Nike, Louis Vuitton, Saks?

Apple in 2018: the next Nike, Louis Vuitton, Saks?

Isn't Apple already a premium, branded consumer company? Wasn't it before it ever experienced its massive growth? Couldn't it be argued that Apple is even less a premium company than it is today, and it's just riding on perception alone? Its most popular product, the iPhone, is priced just like other smartphones on the market. (It's certainly not a value company pushing commodity products, but still.) Nike, Louis Vuitton, Saks Fifth Avenue -- the lesson here is that you need to assemble a like-minded audience. Criticize the Cult of Apple all you want, but it's the best business strategy there is. Nike, Louis Vuitton, Saks -- none of these are technology companies. It's interesting to see a consumer tech company break from being a commodity. Apple managed to crack the nut that is technology products being only the sum of their parts. Nike, Louis Vuitton, Saks -- there's an ...

Full article: http://www.zdnet.com/apple-in-2018-the-next-nike-louis-vu...

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